1. Eligibility: Only open to legal residents of the United States and the District of Columbia, who are 18 years of age or older and located within the United States at the time of entry. Void outside the United States and District of Columbia, and where prohibited or restricted by law. Employees of General Mills, Arrowhead Promotion & Fulfillment Co. and Scholarship America and their affiliates, advertising and promotion agencies, the judging organization, and immediate family members (spouse, parents, children, siblings, and each of their respective spouses, regardless of where they reside) and persons residing in the same household, whether or not related, of each are not eligible to enter or win.  Sweepstakes is subject to all applicable federal, state and local laws and regulations. 
  2. How to Enter:The Rube Cereal Machines Sweepstakes (the “Sweepstakes”), starts at 10:00 AM Central Time (“CT”) on January 1, 2018 and ends at 11:59 p.m. CT on August 1, 2018 (“Sweepstakes Period”).  There are three (3) options for entering the Sweepstakes during the Sweepstakes Period: Facebook, Instagram or an Alternative Method of Entry (each a “Sweepstakes Entry Method”).  The Facebook and Instagram Sweepstakes Entry Methods involve posting a photo or video of the cereal machine you have built with a Rube Goldberg specially marked box of General Mills cereal and including the hashtags #BigGsweepstakes AND #Breakfastblueprint and completing your Sweepstakes entry form on  The following are the three methods of entry:
    1. To enter via the Facebook Sweepstakes Entry Method, visit the General Mills Cereal Facebook Page at, post a photo or video of the cereal machine you have built with the Rube Goldberg specially marked box of General Mills cereal and including the hashtags #BigGsweepstakes AND #Breakfastblueprint to receive one (1) entry (an “Entry”).  A Facebook account is required to enter using this Sweepstakes Entry Method and is available for free at  All terms and conditions of apply. Entries posted to an individual entrant’s Facebook page are ineligible.
    2. To enter via the Instagram Sweepstakes Entry Method, use your web-enabled mobile device with a camera, and launch the Instagram application. Before entering the Sweepstakes, the “Photos Are Private” option in your Instagram account settings must be set to “OFF”. Then, post a photo or video of the cereal machine you have built with the Rube Goldberg specially marked box of General Mills cereal and including the hashtags #BigGsweepstakes AND #Breakfastblueprint to receive one (1) Entry.  An Instagram account is required to enter using this Sweepstakes Entry Method and is available for free at All terms and conditions of apply. You must have a data service plan with your wireless service provider or wireless internet service for your web-enabled mobile device and a device that supports the Instagram application to enter. By entering this Sweepstakes via the Instagram Sweepstakes Entry Method, you understand that data rates may apply.  See your wireless provider for pricing plan details and mobile device capabilities.
    3. To Enter Without A Purchase:To enter without a purchase, handprint your name, mailing address, day and evening phone numbers (if different), email address and date of birth on a 3”X 5” postcard or piece of paper and mail it to: "Rube Cereal Machines Sweepstakes,” Department S7457, PO Box 4006, Grand Rapids, MN  55730-4006.  Limit one (1) request per outer stamped envelope. Mail-in entries must be handwritten and postmarked by August 1, 2018 and received no later than August 10, 2018.  All mail-in entries become the exclusive property of Sponsor and none will be acknowledged or returned.  Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due mail-in entries, which will be discarded. Administrator will notify only those that are deemed a winner.

    To complete your entry for the Sweepstakes after using the Facebook or Instagram Sweepstakes Entry Method, you must visit to register and follow the directions provided to complete the entry form to receive one (1) entry. Registration on is required to enter this Sweepstakes and is available for free.
    Limit one (1) entry per person and per email address throughout the Sweepstakes Period, regardless of method of entry. Entries received in excess of the above-stated limitation will be void. Automated entries are prohibited, and any use of such automated devices or programs, script, macro or any other means which subvert the entry process will be void and will result in disqualification. Entries are the property of Sponsor and will not be acknowledged or returned.  All entries must be received by 11:59 p.m. CT on August 11, 2018 to be eligible.
    All Photo and Video Entries must comply with the following Entry requirements, as determined by Sponsor in its sole discretion, to be considered an eligible Entry:

    1. The photo used for each Entry must be unique and not previously submitted into the Sweepstakes as part of an Entry.  The same image cannot be entered into the Sweepstakes more than one time.
    2. The Entry may not contain any content that is lewd, obscene, sexually explicit, pornographic or contains nudity, disparaging, defamatory, derogatory toward any ethnic, racial, gender, religious, professional or age group, libelous, obscene, or that otherwise contains inappropriate content or objectionable material as determined by Sponsor in its sole and unfettered discretion. 
    3. The Entry must not promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), promote any activities that may appear unsafe or dangerous or promote any particular political agenda or message.
    4. The Entry must not defame, misrepresent or contain disparaging remarks about Sponsor, other people or companies.
    5. The Entry must be your original work, created solely by you, and must not infringe the copyright, trademark, privacy, publicity, or other intellectual rights of any person or entity, including, without limitation, copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media).
    6. If individuals are included in your photo, you must provide all signed releases and consents necessary (if requested by Sponsor) to permit the exhibition and use of the Entry by Sponsor as set forth in these Official Rules.  If any person appearing in your Entry is under the age of majority in his/her state, the signature of a parent or legal guardian is required on the release (if requested by Sponsor).
    7. The Entry must not contain any personally identifiable information such as license plate numbers, personal names, e-mail addresses or street addresses.
    8. The Entry must not contain the likeness of any person without the consent of the person whose likeness is included in the Entry.
    9. The Entry may not identify any commercial content, including, without limitation, any trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, which must be used in compliance with these Official Rules.
    10. The Entry must not contain materials embodying the names, likenesses, voices, or other indicia identifying any celebrities.
    11. The Entry must not communicate messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate.
    12. The Entry must not violate any law.
    13. The Entry may not have been previously submitted for any other promotion, published and may not have won previous awards.

    By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason at any time, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.  In addition, and although Sponsor is under no obligation to re-post or feature your Entry, you hereby grant permission for the Entry to be featured on Monsters cereal social media sites, and within other promotions and/or advertisements without prior approval, consent or compensation to you or any third party and within any time frame. You agree that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties.  Released Parties do not guarantee the posting or featuring of any Entry and reserve the right to remove any posted or featured Entry at any time and/or for any reason.  By submitting your Entry, you accept all Sweepstakes rules and agree to be bound by the decisions of the Sponsor, which will be final. You agree that you will not use the Entry for anything other than personal use after Entry submission, including no use of the Entry for commercial or professional purposes, sweepstakes or contest entry, without the express consent of Sponsor in each instance.

    By submitting an Entry, each entrant grants, and represents and warrants that the entrant has the rights and authority necessary to grant, Sponsor an irrevocable, non-exclusive, fully sublicensable license and right to exploit, edit, modify, adapt, copyright, publish, transfer, use and distribute the Entry and all elements of such Entry, including, without limitation, the likenesses of any locations and individuals embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

    Multiple entrants are not permitted to share the same Facebook or Instagram account.  Any attempt by any entrant to obtain more than the above-stated number of Entries by using multiple/different Facebook or Instagram accounts/usernames, identities, registrations and logins, or any other methods will void that entrant’s Entries and that entrant will be disqualified.  Sponsor will not verify receipt of Entries.  Automated, script, or macro Entries are prohibited, and any use of such automated devices or programs, or any method which subverts the entry process, will cause disqualification.  Released Parties (as defined below) are not responsible for lost, late, garbled, inaccurate, incomplete, misdirected or stolen Entries, uploads, photos, hashtags or @mentions, or transmissions, or problems of any kind whether mechanical, human or electronic. In the event of a dispute of any Entry, the authorized account holder of the Facebook or Instagram account used to enter will be deemed to be the entrant.  The “authorized account holder” is the natural person assigned a Facebook or Instagram account by Facebook or Instagram.  Potential winners may be required to show proof of being an authorized account holder.

  3. Prizes (20) A Twenty Thousand Dollar ($20,000) Scholarship Award (the “Scholarship Award”), payable as set forth in the Scholarship Awards section, below.  Approximate Retail Value (“ARV”) of each Prize is $20,000. Total ARV of all twenty (20) Prizes:  $400,000.

    Odds of winning depend on number of eligible entries received throughout the Sweepstakes Period.  Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Prizes cannot be transferred, assigned, substituted, or redeemed for cash, except at Sponsor’s sole discretion.  Sponsor reserves the right to substitute prizes (or portion thereof) for one of comparable or greater value.  All applicable federal, state or local taxes, as well as any other costs and expenses associated with prize acceptance not specified herein as being provided are the responsibility of the winners.  All prize details are at the sole discretion of the Sponsor. If eligible winner is 18 years of age but still deemed a minor in his/her state of residence, Sponsor reserves the right to award such prizes in the name of his/her parent or legal guardian, who will be responsible for fulfilling all requirements imposed on winners set forth herein. Limit one (1) prize per person/household.   No more than twenty (20) prizes will be awarded.

  4. Random Drawing, Winner Notification and Awarding of Prizes:  Twenty potential prize winners will be selected by a random drawing from among all eligible entries received throughout the Sweepstakes Period, on or about August 11, 2018.  Drawing will be conducted by an independent judging organization whose decisions are final on all matters relating to this Sweepstakes. Potential winners will be notified by e-mail  and/or postal mail on or about August 14, 2018. Winners may be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release within seven (7) days of date of notification, or prizes may be forfeited and awarded to an alternate winner at the discretion of the Sponsor.

    Scholarship Awards - Each Scholarship Award Prize is payable as follows:

    The Scholarship Award is $20,000 (Twenty-thousand dollars), payable over two years while the recipient is enrolled in an accredited post-secondary school, such as college, vocational, or technical school.
    All Scholarship Award awards will be administered by Scholarship America, and are subject to the following and all other terms of these Official Rules.  Awards are to be used for postsecondary education expenses (tuition, fees, books, supplies, equipment, room, board, transportation) at an accredited two- or four-year college, technical school, vocational school in the United States.  Awards are payable over two years while the recipient is enrolled.  One installment of $10,000 will be disbursed each year.  Checks will be made payable to the institution where the recipient is enrolled. (Award may be considered taxable and Form 1099-Miscellaneous Income will be issued. Determination of any tax liability is the responsibility of the recipient.)

    Winners who are currently enrolled in college will receive their first year installment in October 2018.

    Winners who are not currently enrolled in college must enroll by fall term 2019 and access the award, or the award will be forfeit.

    Winners who are not able to use the award may transfer the Scholarship Award one time to another individual born on or before August 1, 2018 (“Designee”) by completing the required form within seven (7) dates of winner notification.   

    Designees who are high school graduates must enroll in college and access the award according to the same rules as for Winners.

    Younger Designees who have not yet graduated from high school must enroll and start using their award within one year of high school graduation or the award will be forfeit.

    For each individual, any unused portion of the award will expire three years after award notification (September 2021), or for younger Designees three years after high school graduation.  For the youngest possible Designee, the award will expire no later than September 30, 2038.


  5. Limitation of Liability:  By entering this Sweepstakes, all entrants agree to comply with these Official Rules.  Winner agrees that (except where prohibited) Sponsor may use winner’s name, picture, likeness and voice for advertising and promotional purposes without further compensation or notification to or permission from such winners or any other third party.  By entering this Sweepstakes, entrants agree that Sponsor, Administrator and Scholarship America and their promotional and advertising agencies, and any other organizations affiliated with the sponsorship, fulfillment, administration, prizes support of the Sweepstakes, affiliates, subsidiaries, advertising and promotion agencies, and prizes suppliers, and each of their respective officers, directors, employees, representatives and agents, as well as each of their respective successors, representatives and assigns (collectively, “Released Parties”) shall have no liability and shall be held harmless for any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, use or misuse of the prizes or participation in this Sweepstakes. Sponsor, Administrator, Scholarship America and its advertising and promotion agencies are not responsible for lost, late, garbled, delayed, destroyed, inaccurate, misdirected or stolen entries, registrations or transmissions, or problems of any kind whether mechanical, human or electronic. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees. Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend part or all of this Sweepstakes should virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes. In such event, Sponsor may select potential winners[s] in a random drawing from all eligible, non-suspect entries received up to the date of cancellation or suspension. Released Parties are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions, whether caused by Sponsor, entrants or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of entries which may damage a user’s computer or system or limit a entrant’s ability to participate in the Sweepstakes. Sponsor may prohibit an entrant from participating in the Sweepstakes or winning the prizes if, in its sole discretion, it determines that such entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices or intending to annoy, abuse, or threaten any other entrants or Sponsor representatives. In the event of a dispute regarding Entries received from multiple users having the same e-mail account, the authorized subscriber of the e-mail account at the time of entry will be deemed to be the entrant and must comply with these Official Rules.  Authorized account subscriber is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning e-mail addresses. CAUTION -- ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS.  SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL AVAILABLE REMEDIES FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook or Instagram. Entrants understand that they are providing information to Sponsor and not to Facebook or Instagram.
  6. Disputes: Except where prohibited, you agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prizes awarded shall be resolved individually, without resort to any form of class action; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will you be permitted to obtain awards for, and you hereby waive all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.
  7. Winner List:  For a winner list, visit  The winner list will be posted after all winner confirmations are complete.

Sweepstakes sponsored by:
General Mills Sales, Inc.,
One General Mills Boulevard,
Minneapolis, MN 55440.

Sponsor: General Mills Sales, Inc., One General Mills Boulevard, Minneapolis, MN 55440 (“General Mills” or “Sponsor”).

Administrator: Arrowhead Promotion & Fulfillment Co., 1105 SE 8th Street, Grand Rapids, MN  55745 (“Administrator”)