Cookie Crisp™ cereal

Lever Catapult

Supplies that you'll need:

  • doneSpecially marked Cookie Crisp cereal box
  • doneScissors
  • doneTape
  • donePencil

Simple Machine #2 Directions

  1. Start by opening and flattening the box completely at the box's seams.
  2. Find the side with the printed blueprints for the Simple Machine.
  3. Start at the and cut along the dotted lines. Cut out each piece along its dotted line.
  4. Ask an adult to punch a hole through each "X".
  5. Fold each #1 piece inwards into a triangle-shaped box and secure each box together with tape.
  6. Spread out the triangle boxes far enough for the #2 pieces to fit between.
  7. Sandwich the center of the pencil with the two #2 pieces and secure with tape.
  8. Fold #3 piece into an open box.
  9. Tape #3 box to end of #2 piece.
  10. Load your cereal into the bucket and launch Cookie Crisp into your cereal bowl by pushing down on the opposite side of piece #2.

Watch the Step-By-Step Video


Rube logo




Construct your Simple Machine


Post a photo or video of your inventor's machine on Facebook or Instagram using the hashtags #BreakfastBlueprint and #BigGSweepstakes

For Facebook entries, please share the photo/video on @GeneralMillsCereal page. Facebook/Instagram account must be public in order for Step 1 of submissions to be recognized.


Submit the form below to complete your entry!


Abbreviated Rules:

  • No Purchase Necessary.
  • Open only to legal residents of the 50 United States (and D.C.).
  • Must be 18 years old or older at time of entry.


Sweepstakes ends at
11:59 p.m. CT on 08/01/18
Check back for Winners

Sweepstakes Sponsor:
General Mills Sales, Inc.,
1 General Mills Blvd.,
Minneapolis, MN 55440

For Official Rules, free method of entry, prize description and odds disclosure, visit:

Rube Goldberg


Rube Goldberg (1883-1970) was a Pulitzer Prize winning cartoonist best known for his zany invention cartoons. He was born in San Francisco on the 4th of July, 1883 - and graduated from U. Cal Berkely with a degree in engineering. His first job at the San Francisco Chronicle led to early success, but it wasn't until he moved to NYC and began working for Hearst publications that he became a household name. Rube Goldberg is the only person ever to be listed in the Merriam Webster Dictionary as an adjective. It's estimated that he did a staggering 50,000 cartoons in his lifetime.

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